You know that healthy, just-got-back-from-the-beach glow? You don’t need a vacation (or any sun damage) to get it. A good self-tanner can give you that golden tone, minus the UV exposure, peeling, or weird streaks.

Still, self-tanning can be tricky if you’re new to it. Maybe you've tried a product that left you patchy or uneven. Or you’ve been nervous to even give it a go. The truth is, a smooth, even tan isn’t just about the product; it’s about the prep, the timing, the method, and the aftercare. There’s a bit of a learning curve.

So let’s break it down. How to prep, apply, and keep that glow going. Because once you get the hang of it, self-tanning is kind of like riding a bike. But for your skin.

How to Get Your Skin Ready for Sunless Tanning

If your tan has ever come out streaky or uneven, chances are the prep was the problem. Give yourself a little time before tanning day to get your skin ready; it’ll be worth it.

Exfoliate in Advance

• Exfoliating before applying self-tanner ensures even absorption and longer wear.
• Use a mild sugar scrub or exfoliating mitt to buff off dead skin cells at least two days before your tan.

Shave or Wax Beforehand

• Avoid shaving or waxing right before tanning to prevent irritation or uneven color.
• Give your skin time (2-3 days) to recover after waxing.

Moisturize Dry Areas

• Focus on elbows, knees, ankles, and wrists, areas that tend to soak up more product. 
• Apply a lightweight moisturizer right before tanning these zones.

Steer Clear of Heavy Oils and Lotions

• These can block the self-tanner from fully absorbing into your skin. 
• Stick to water-based moisturizers if needed pre-tan.

Prep your skin for self-tanner the right way, and your glow will be smooth, even, and sun-kissed perfection.

How to Apply Self Tanner for a Streak-Free Finish

Achieving a streak-free glow comes down to one key thing: technique. Even the best self-tanner won’t deliver flawless results if it’s not applied properly. The good news? Streaks, patchiness, and orange tones are totally avoidable when you follow the right steps.

This is where bronzing butter or gradual tanning formulas really shine. These products give you buildable color and more control, making them ideal for beginners or anyone looking for a softer, more natural tan. 

Gradual formulas like Whish’s self-tanning drops are designed for buildability and customization. The color develops slowly, so you're less likely to overdo it and more likely to fall in love with your new glow.

Application Tips for Even Coverage

Now that your skin is prepped, it’s time for the fun part: applying your self-tanner. Whether you’re using a gradual formula or going for full-body bronze, technique is everything. Take your time and follow these simple steps to let your tan develop the way it should be.

• Start at the ankles and work your way up, while bending over after doing your torso, can cause smudging.
• Use a tanning mitt or gloves, when recommended, to distribute the product evenly so you don’t stain your hands.
• Apply less product on dry areas like ankles, elbows, and knees; they soak up more and can look darker.
• Blend well at joints to avoid color buildup or harsh lines.
• If you're not wearing gloves and applying with your bare hands, wash your hands right away.
• Wait 10-15 minutes before getting dressed and wear loose-fitting clothing to avoid rubbing.

With these sunless tanning tips, your self-tanner routine becomes your favorite beauty ritual, easy, foolproof, and glow-worthy.

Maintain and Extend Your Glow: What to Do Post-Tan

You’ve perfected your application. Now let’s keep that self-tanner glowing. Proper aftercare is the key to maintaining a fresh, even, and radiant tan for days. Without the right steps, your glow might fade faster or patch unevenly. Whether you’re rocking a one-time bronze or building a gradual tan, the goal is to support your skin with hydration and gentle care.

Moisturized skin holds onto color longer, while dryness causes your tan to break down faster. How often you reapply depends on your skin type and the formula, but with a few simple habits, your glow can stay golden and seamless.

Self-Tan Aftercare Essentials

Once your tan sets in, the work isn’t over. Aftercare is where the real magic happens. The days following your self-tan are just as important as the prep and application. 

• Avoid water, sweat, or exercise for at least 6–8 hours post-application.
• Pat dry after showering, no rubbing!
• Moisturize daily to lock in hydration and extend your glow.
• Gently exfoliate after 4–5 days to help your tan fade evenly.
• Reapply as mentioned and required based on your desired depth and skin type.

With the right care, your glow stays fresh, radiant, and streak-free as day one.

A Whish Come True for Self-Care Lovers

Looking for a clean self-tanner that delivers serious results without harsh ingredients? Meet Whish, your go-to for glowing, nourished skin. Whish offers a range of high-performing, skin-loving products designed for anyone chasing that healthy, natural glow. Whether you're a beginner or a seasoned glow-getter, Whish makes it easy to tan safely and confidently.

Each formula is thoughtfully crafted with clean, gentle ingredients that love your skin as much as you do. Whish products are paraben-free, sulfate-free, dye-free, and formulated with safe ingredients. No streaks, no funky smells, just soft, smooth skin and a believable tan that looks like you woke up that way.

Top Whish Products for Sunless Tanning

• Coconut Milk + Verbena Self-Tanner: A 2-in-1 formula that delivers a natural, gradual tan and deep hydration with a luxurious coconut scent.
• Sun Kissed Agave Self-Tanner Lotion (Limited Edition): Lightweight, fast-absorbing lotion for a warm, sun-kissed glow without the sun.
• Super Tanner with Bakuchiol: A multitasking formula that delivers rich color while smoothing skin with bakuchiol, a gentle alternative to retinol.

Ready to glow the clean way? Whish has you covered. 

Coconut Milk+Verbena - Coconut Self Tanner Lotion

$34.00

Shop now

Sun Kissed Agave Self Tanner Lotion - LIMITED EDITION!

$34.00

Shop now

Super Tanner with Bakuchiol

$140.00

Shop now

Get Ready for Radiance the Clean Way

There’s no need to risk sun damage or settle for a streaky tan. With a few easy steps and skin-loving formulas, you can get a radiant, believable glow, no sun required.

Whether you're starting your first self-tanning routine or refining what already works for you, Whish offers the clean, effective tools to make it easy.

Glow confidently. Glow clean. Explore the Whish Self-Tan Collection now and find your new glow go-to.

August 07, 2025

By Aimee Werner

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