Serums - Vitamin C, Antioxidants & Targeted Treatment

Each of these does a slightly different job, and picking the right one comes down to what you're trying to fix.

• The Bakuchiol Vitamin C+E Serum is a face serum built for brightening and evening out skin tone. Vitamin C is one of the most well-studied ingredients for fading dullness and supporting a more even complexion, and pairing it with vitamin E adds antioxidant support against everyday environmental stress.
• Founder's Vault Bakuchiol Boosting Drops is a more concentrated, treatment-style formula made for both face and body - the one to reach for when you want a stronger dose of actives layered under your regular serum or moisturizer, rather than used as a replacement for it.
• The A+B+C Magic Serum is a full body serum, combining multiple vitamins in one formula for a more all-around approach - a category few other skin care brands offer. It's the pick if you want the same level of concentrated care for your body that you're already giving your face.

Each of these targets a different part of your routine. The Vitamin C+E Serum is formulated specifically for the face, so start there if brightness and tone on your face are the main concern. The Boosting Drops are the most versatile of the three - they mix into any other product, face or body, to add a concentrated boost wherever you need it. The A+B+C Magic Serum stands apart as a full body serum, a category most other skin care brands don't offer at all, so it's the pick if you want the same concentrated care for your body that you're already giving your face.

A serum works best when applied to clean, slightly damp skin, right after cleansing and before anything heavier goes on. That order isn't arbitrary - serums are formulated with smaller molecules than creams, so they absorb more effectively when there's nothing sitting on the skin ahead of them. Give the serum a minute to sink in before layering a moisturizer on top; skipping that pause means the moisturizer ends up doing the absorbing instead of the serum.

If you're using more than one serum, apply the thinner, more watery formula first and the richer one second, giving each serum about 30 seconds to absorb before adding the next layer. Most people see improved hydration and glow within a week or two, though changes in tone and texture tend to take four to six weeks of consistent use before they're clearly visible - something worth keeping in mind before deciding a serum "isn't working."

For the rest of your routine, this collection pairs with the moisturizer, mask, and eye treatment ranges, or start with the full Skincare Collection to shop by category.