Why Is Whish the Go-To Self Tanner for Glowing Skin?
Botanically Powered
Built on clean, skin-loving botanicals that hydrate and nourish, so your skin feels just as good as it looks.
Even, Natural Color Every Time
Gradual, even color that you control. No streaks, no patches - just a natural-looking glow every single time.
Free From Harsh Chemicals
No sulfates, parabens, or phthalates. Just clean, thoughtful formulas your skin can feel good about.
Meet the Self Tan & Glow Collection
From everyday self tanning lotions to travel-friendly glow sets, our Self Tan & Glow collection has everything you need for a beautiful, natural-looking tan. Every formula is crafted with clean, skin-loving botanicals that moisturize and nourish as your glow develops. No UV. No harsh chemicals. Just real, radiant color.
Get the Best Tan Every Time
Buildable color that develops gradually, moisturizes deeply, and leaves your skin looking naturally radiant.
Radiant Skin Starts With the Right Routine
Give your skin the care it deserves and let your natural glow do the talking.
MINI GLOW ON THE GO SET
What Our Customers Are Saying
3-4 Days
Of lasting, natural-looking color from a single application - buildable and fully customizable to your skin tone
5,000+
Customers who have made Whish their go-to for a natural, even glow - no sun needed
4.8★
Average rating across the entire Self Tan & Glow collection, based on thousands of verified customer reviews
100%
Botanically powered - formulated with plant-based DHA, shea butter, aloe, and free from parabens and sulfates
THE INGREDIENTS
The Nature Behind Your Glow
Every self tan formula is built around botanicals that hydrate, smooth, and nourish - because a truly great glow starts with ingredients you can trust.
Shea & Mango Butter
A deeply nourishing duo that melts into skin, locking in moisture as your tan develops. Together, they keep skin soft, smooth, and hydrated - so your glow lasts longer and fades evenly.
Aloe Vera
Soothing and lightweight, aloe vera calms skin during application while delivering a surge of hydration. It helps your self tanner blend effortlessly for a smooth, even finish every time.
EXPLORE ALL INGREDIENTS
HOW TO USE
Your 3-Step Glow Routine
Achieve a radiant, natural-looking tan in just a few simple steps. Here's how to get the best out of every Whish formula.
01
Prep Your Skin
Exfoliate 24 hours before applying your self tanner to remove dead skin and ensure an even base. Pay extra attention to dry areas like elbows, knees, and ankles. Let skin dry completely before application.
02
Apply Evenly
Apply your Whish Self Tanner in circular motions - never in strokes. Work from your ankles upward, blending carefully into dry areas for a seamless, even finish. For a lighter base, mix with your favorite body butter or lotion.
03
Watch Your Glow Develop
Allow at least 4 hours for your color to fully develop before reapplying. Moisturize daily to keep your tan looking fresh and even. Reapply as needed to achieve and maintain your desired color, and avoid exfoliating after application to make it last longer.
Frequently Asked Questions
Have questions about self tanning with Whish? We've got you covered.
How long does it take for the tan to fully develop?
Whish self tanners are designed to develop gradually. Allow a minimum of 4 hours after application for color to fully appear. For a deeper, more intense tan, reapply as needed until you reach your desired shade.
Does Whish self tanner work on all skin tones?
Yes. Our formulas are designed to enhance your skin's natural undertone rather than mask it, delivering a believable, balanced glow on every skin type and shade - from fair to deep.
How do I avoid streaks and patchiness?
Always exfoliate 24 hours before application and make sure your skin is completely dry. Apply in circular motions, never in strokes and blend carefully into dry areas like elbows, knees, and ankles for a seamless finish.
Can I use Whish self tanning water drops on my face?
Absolutely. Whish self tanning drops are gentle enough for facial use. Mix a few drops with your moisturizer for a customized, gradual glow that develops naturally without going too dark too quickly.