Bakuchiol: A Natural Alternative to Traditional Retinol Cream

Shop Whish's Bakuchiol Collection









noun - an all natural retinol replacement that addresses all signs of aging and improves skin radiance.


Your Whish for retinol-like results without the harsh side effects of conventional retinol cream is finally here!

Our new, revolutionary skin care line contains all natural Bakuchiol, an antioxidant found in the seeds and leaves of the plant Psoralea Corylifolia. Research has shown that Bakuchiol shows retinol-like activity on skin when applied twice daily. This gives all the benefits of using retinol, such as reduction in fine lines and wrinkles, smoother skin texture, and reduction in hyperpigmentation, discoloration and scarring, without the harsh, drying and UV sensitive side effects. 

Shop our entire collection with Bakuchiol - a clinically proven, all-natural replacement for retinol. From night cream to day cream, facial oil, serum and more, our products are specifically designed to give your face the intense, restorative hydration it needs to look fresh, firm, and radiant. Up your skin care ante with this magical ingredient!


A Powerfully Effective Skin Solution

In recent years, the skin care industry has seen a boom in retinol products that tout beautiful results. But while retinol cream is effective, it can also be extremely drying and irritating to the skin - and who has time for that?

We're shaking things up in the skin care game with our Bakuchiol products. So toss your over-the-counter retinol face cream and say hello to a gentle new world with a 100% natural subsitute for retinol.


The Difference is Real

Both bakuchiol and retinol improve the overall appearance of skin, reversing many signs of aging like fine lines and wrinkles, and even improving acne affected skin.  

However, retinol is a Vitamin A derivative that works by promoting skin cell shedding and increased collagen production. This process leads to the exposure of fresh, but very delicate skin. 

While retinol cream may reveal the youthful look you’ve been longing for, it also causes UV sensitivity due to how the product breaks down when exposed to sunlight. This is why you should never use retinol products during the day. And as if that wasn’t reason enough to opt for a better solution, retinol can cause dryness, ranging from moderate to severe. Why put your face through that?  

Bakuchiol, on the other hand, provides the same gorgeous results as retinol without the unwanted side effects. It’s safe for use day or night because it actually defends against UV-induced damage, keeping your skin protected at all times. This miracle ingredient has no structural resemblance to retinol, so there’s not even a slight chance that you’ll experience the same negative effects as you might with traditional retinol cream. We call that a win!


Maintain & Restore

Bakuchiol is the perfect ingredient to add to your beauty routine if you’d like to maintain or restore your skin to show off the most radiant version of yourself.  

If you’re 26 to 45 years old, your skin care regimen should strive to “maintain” your appearance by: inhibiting the first signs of aging, reducing puffiness/signs of fatigue, preserving skin elasticity, and controlling hyper-pigmentation.  

For those aged 46 years and older, we recommend that you take a “restorative” approach when it comes to your skin care by: reducing fine lines and wrinkles, stimulating cell renewal, firming and tightening the skin, and treating hyperpigmentation. 


Reveal a New You

It’s never been so easy to introduce powerful, natural ingredients into your skin care routine! Reflect your true beauty from the inside out with our range of products with clinically proven Bakuchiol.  

Start your day with our Replenishing Day Cream, developed to be safely worn throughout the day (unlike retinol). This product works all day to deliver moisture and restorative anti-aging ingredients.  

Once you’ve moisturized, it’s prime time! Our Botanical Primer pulls out all the stops to prep your skin for the day ahead. Say goodbye to large pores and say hello to makeup-ready skin.  

After a long day, your skin deserves some TLC. Try our Renewing Mud Mask with gentle resurfacing exfoliation. Finally, turn in for the night, but not before applying our Recovering Night Cream. This product has a blend of potent, naturally anti-aging ingredients and antioxidant rich moisturizers that will help you wake up looking renewed and ready for the day ahead. 


Bakuchiol and So Much More

There’s no need to use potentially harmful retinol cream when there are other options out there. Treat your skin to the safe, clinically proven effective way to reduce the signs of aging with Bakuchiol.  

Ready to take your skin care to the next level? Shop our full selection of anti-aging creams and other natural skin care products for safe, gentle alternatives to the harmful chemicals found in so many of today’s beauty products.