Each year the top design houses in the world come together to exhibit the latest clothes at New York Fashion Week. And along with the fabulous fashion comes even more fabulous supermodels with incredibly radiant skin. If you’re wondering how on earth models have such great skin with all the makeup they have to wear, you’re not the only one! But we have the answer: a rock-solid skin care routine. You too can have supermodel skin and we’ll show you how to make the world your very own runway with our best skin care products and tips. So strike a pose, because your skin is about to take center-stage! Always, Always Wash Your Face Models and beauty experts alike will all tell you how important it is to wash your face morning and night. A gentle a.m. cleanse helps awaken you and your skin while setting the tone for the day. That’s why we love using our Rice Milk + Rose Crème Cleanser. This cleanser gently cleans, soothes, and moisturizes, without upsetting the delicate pH of your skin. This is the way everyone should start their daily skin care routine. Now, we know that using oil to wash your face might not seem very intuitive, but we promise that you’ll adore our Revitalizing Cleansing Oil after a long day of wearing makeup. This non-drying, oil-based cleanser magically melts away the most stubborn makeup, oils, and impurities, revealing incredibly soft, smooth, and wonderfully balanced skin. This is one product that everyone should own – supermodel or not! Moisturized Skin Is Happy Skin Just like washing, it’s important to incorporate a moisturizing treatment day and night into your skin care routine. After you’ve cleansed your skin in the morning, we recommend immediately following up with our Replenishing Day Cream. This cream instantly moisturizes and preps skin for a full day ahead, while allowing restorative anti-aging ingredients to get to work fighting against fine lines and wrinkles. Want in on our little secret? It’s called Bakuchiol, and it’s an edible, 100% natural substitute for retinol (without the drying, redness, and UV issues). Now that you’ve put in a full day’s work, let Whish takeover your skin care routine with our Recovering Night Cream. If you’re looking for intense moisturization, to stimulate cell renewal, and reduce the appearance of fine lines and wrinkles, then this is the product for you. Similar to our Day Cream, this product also has Bakuchiol, a gentle all-natural retinol replacement. Our night cream can slow the aging clock, so you wake up renewed and feeling like a million bucks. Don’t Forget to De-Puff Supermodel Kate Moss swears by the ice plunge to get rid of puffiness, which is when you fill a sink with ice water and cucumber slices and submerge your face into it. But if you just don’t have time for that (or don’t want to dunk your face into frigid water first thing in the morning), our Repairing Eye Serum is our favorite tried and true alternative! Simply apply this magic potion to the skin around your eyes and watch as it goes to work, reducing the appearance of puffiness, fine lines, bags, and dark circles. Add this gem to your skin care routine and you’ll be ready for your close-up in no time. Exfoliate Your Face & Body Exfoliating is great for your skin since it helps remove dead skin cells and stimulates blood flow, to reveal brighter, smoother skin. And if you’re anything like those supermodels, then you know having smooth skin provides the ideal canvas for the rest of your skin care routine. When it comes to exfoliating, we have some of the best skin care products to help you achieve smooth skin from head to toe. Start your exfoliating journey by giving those luscious lips some TLC using our Pink Champagne Lip Scrub. Just apply a small amount to dry, cracked lips, and rinse with warm water for kissably soft lips. Next stop in your skin care routine: your face. With our Renewing Mud Mask you can improve skin texture, renew and purify, deep clean, and exfoliate. Add a thin layer to your face and leave on for 15 seconds to 2 minutes, then remove the mask with water by rubbing in a circular motion to reap all those exfoliating benefits. Of course, don’t forget about the rest of your body! Supermodels love sugar scrubs to keep their bodies silky smooth. We love it, too – in fact, so much that we created four yummy scents (coconut, lemongrass, lavender, and pomegranate)! With these scrubs, you can polish yourself to perfection with all-natural and organic ingredients like brown sugar, sugar cane, aloe, and shea butter. A Safer Skin Care Routine with Self Tanner Self tanner is the ultimate supermodel-approved instant pick-me-up. Our Coconut Milk + Verbena Self Tanner will give you a natural looking glow without the harmful effects of using tanning beds or being outside in the sun. After just one application, you’ll be left looking tanned, toned, and as radiant on the outside as you are on the inside! Be Bikini-Ready All Year Long Supermodels are notorious for looking impeccable in a swimsuit. Thanks to our Nourishing Shave Creams, Body Serum with Hair Inhibitor, and Flawless Post Wax & Shave Serum, you too can be bikini ready no matter the time of year! Our Shave Creams provide instant nourishment, allowing you the closest shave possible without the drying ingredients found in so many drugstore brands. And, if you’d like to kill two birds with one stone, try our Body Serum that both moisturizes and slows hair growth. This is a must-add to your vacation skin care routine since it can also be used to soothe skin after sun exposure. And yes, just in case you’re wondering, even supermodels get ingrown hairs. But we have the best skin care product to clear up those pesky and unsightly bumps thanks to our Post Wax & Shave Serum. This product can be applied to the most delicate skin, including upper lip area, underarms, and bikini line. A Supermodel Secret: Masks Masks aren’t just for those at-home spa nights! Models and celebrities use masks as part of their weekly skin care routine, and you can too! Our Nourishing Dew Mask is what we like to call our fountain of youth. Unlike other masks on the market that can dry skin with frequent use, this one is made to be beneficial for daily use. Apply the mask to a clean face and get ready for an intense moisturizing treatment that’ll leave you with dewy skin, and a reduced appearance of fine lines and inflammation. This mask is a complete game changer! The Power of Hydration We’ve heard this time and time again: drinking plenty of water each day is one of the easiest things you can do for your skin. And that’s because it really does work! Water helps your body flush out toxins and fuels your cells, revealing a healthy glow from the inside out. If your skin is craving a quick burst of moisture, then our Hydrating Face Mist is great for your on-the-go skin care routine. Simply mist your face, neck, and décolletage for an immediate refresher. Be Mindful of What You Put in and on Your Body Another one of the most important steps you can take in ensuring the long-term health of your skin and body is eating a healthy, balanced diet. Nourishment truly starts from within, and a diet rich in nutrients will help your skin and body operate at its optimum level. When possible, try eating organic foods to avoid pesticides, additives, and other harmful chemicals added to foods. Also, what you put on your body is just as important as what you eat. Your skin is your largest organ and many things can easily penetrate it. Fortunately, Whish skin care products are made with all-natural and organic ingredients that are safe for long-term use. Our Whish is to enable women and men to make healthy, intelligent choices for their skin, and we’re passionate about a safe skin care routine that will carry you on into your golden years! Beautiful skin never goes out of style, so strut your stuff and show the world what you’re made of! Shop our complete line of skin care products today, as seen on broadcast television and in publications such as People, Marie Claire, and US Weekly. Happy Fashion Week, friends.