Nourishing Face Masks for Every Skin Type

It depends on the type. Hydrating masks can be used 2-3 times a week, while clarifying options like a mud mask work best 1-2 times per week. Sleep masks tend to be gentler, and many people use them 2-3 times a week, though frequency is always best guided by how your skin feels.

Mud masks draw out impurities, absorb excess oil, and refine pores. You can rinse them off after 10-15 minutes. Sleep masks are leave-on treatments that provide intensive hydration and repair overnight while you sleep. Use mud masks when skin feels congested or oily, and sleep masks when you need deep moisture and renewal.

Apply most masks on clean, bare skin before moisturizer so active ingredients can penetrate effectively. After rinsing off rinse-off masks like mud or clay, follow with your serum and moisturizer. Sleep masks are the exception; apply them as the final step after your full routine to seal in all the layers underneath.

Absolutely. Hydrating masks deliver concentrated moisture and nourishing botanicals that penetrate deeper than regular moisturizers. Look for masks with ingredients like bakuchiol that restore the skin barrier, lock in hydration, and leave skin plump, smooth, and comfortable, especially helpful during dry seasons or after sun exposure.

Apply a thin, even layer to clean, dry skin, avoiding the eye area, and leave on for 2 minutes, or start with just 15 seconds and gradually increase over time, especially if you have sensitive skin, as it does contain fruit enzymes. Unlike traditional mud masks, it won't crack; simply rinse with lukewarm water and gentle circular motions, then follow with a serum and moisturizer to keep skin balanced.