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Bakuchiol Skin Care: A Plant-Based Retinol Alternative for Face, Neck and Body

Bakuchiol is the plant-derived ingredient people reach for when they want smoother-looking skin, a more even skin tone, and softer-looking fine lines, and it's gentler than retinol so it's suitable for all skin types, even sensitive skin. It isn’t a retinoid, but it delivers some of the same visible results and is gentle enough for both morning and evening use. Whish builds bakuchiol into every step of a routine, from creams and serums to eye, neck, lip, and body care, and every formula is free from parabens and sulfates.

20 products

whish beauty Super Cream with Bakuchiol
Super Cream with Bakuchiol
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$140.00
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$140.00
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$140.00
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whishbeauty Skin Care > Moisturizers Hydrating Essence with Bakuchiol - Pink Champagne
Hydrating Essence with Bakuchiol - Pink Champagne
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$68.00
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$68.00
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$68.00
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 Whish Bakuchiol Hydrating Balm stick in black packaging, a portable intense moisture treatment for face and body.
Bakuchiol Hydrating Balm
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$88.00
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$88.00
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$88.00
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whishbeauty Skin Care > Serums Founder's Vault Bakuchiol Boosting Drops
Founder's Vault Bakuchiol Boosting Drops
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$124.00
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$124.00
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$124.00
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whishbeauty Body Care > Lip Treatment > Lip Balm Lip Balm with Bakuchiol - Pink Champagne
Lip Balm with Bakuchiol - Pink Champagne
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$26.00
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$26.00
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$26.00
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whishbeauty Body Care > Lip Treatment > Lip Scrub Lip Mask with Bakuchiol - NEW IMPROVED FORMULA!
Lip Mask with Bakuchiol - NEW IMPROVED FORMULA!
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$36.00
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$36.00
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$36.00
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whish beauty Skin Care > Moisturizers Revitalizing Cleansing Oil with Bakuchiol
Revitalizing Cleansing Oil with Bakuchiol
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$38.00
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$38.00
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whishbeauty Skin Care > Eye Treatment Revitalizing Eye Cream with Bakuchiol - New and Improved!
Revitalizing Eye Cream with Bakuchiol - New and Improved!
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$64.00
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$64.00
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$64.00
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whish beauty Skin Care > Moisturizers Moisture Replenishing Day Cream with Bakuchiol
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Moisture Replenishing Day Cream with Bakuchiol
Regular Price
$62.00
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$62.00
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$62.00
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whishbeauty Skin Care > Moisturizers Recovering Night Cream with Bakuchiol
Recovering Night Cream with Bakuchiol
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$76.00
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$76.00
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$76.00
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whishbeauty Skin Care > Masks NEW & IMPROVED! Overnight Sleep Mask with Bakuchiol
NEW & IMPROVED! Overnight Sleep Mask with Bakuchiol
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$84.00
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$84.00
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$84.00
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whish beauty Neck Firming Complex with Bakuchiol
Neck Firming Complex with Bakuchiol
Regular Price
$98.00
Sale Price
$98.00
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$98.00
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whish beauty Skin Care > Moisturizers Botanical Primer with Bakuchiol
Botanical Primer with Bakuchiol
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$48.00
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$48.00
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$48.00
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whishbeauty Skin Care > Moisturizers Restoring Face Oil with Bakuchiol
Restoring Face Oil with Bakuchiol
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$62.00
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$62.00
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$62.00
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whish beauty A+B+C Magic Serum
A+B+C Magic Serum
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$132.00
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$132.00
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$132.00
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whishbeauty Skin Care > Moisturizers Dry Oil Body Mist with Bakuchiol
Dry Oil Body Mist with Bakuchiol
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$102.00
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$102.00
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$102.00
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whishbeauty Skin Care > Serums Bakuchiol Vitamin C+E Serum
Bakuchiol Vitamin C+E Serum
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$96.00
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$96.00
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$96.00
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Whish Beauty Pink Champagne Shower Oil with Bakuchiol – 12 fl oz black pump bottle, moisture-rich natural shower oil with luxurious lather
Shower Oil with Bakuchiol - Pink Champagne
Regular Price
$48.00
Sale Price
$48.00
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$48.00
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Whish Beauty Sea Salt Vanilla Shower Oil with Bakuchiol – 12 fl oz black pump bottle, moisture-rich natural shower oil with luxurious lather
Shower Oil with Bakuchiol - Sea Salt Vanilla
Regular Price
$48.00
Sale Price
$48.00
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$48.00
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whishbeauty Skin Care > Moisturizers Longevity Cream with Bakuchiol
Longevity Cream with Bakuchiol
Regular Price
$58.00
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$58.00
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$58.00
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Shop Bakuchiol Skin Care by Step and Area

Each part of your routine does a different job, and there’s a bakuchiol formula for every one of them.

How to Build a Bakuchiol Skin Care Routine

You don’t need every product here. Start with one or two and build from there.

  • Morning. Cleanse, then press the Vitamin C+E Serum into clean skin. Follow with eye cream and day cream, and finish with SPF.
  • Evening. Remove the day with the Revitalizing Cleansing Oil with Bakuchiol, then apply your serum, followed by eye cream and night cream. Use the Neck Firming Complex on your neck and jawline morning and evening, and add the sleep mask as the final step a few nights a week.
  • Order and patience. Apply products from thinnest to thickest, and let each layer absorb before the next. Bakuchiol works gradually, so give your routine four to six weeks before adjusting it, and change one product at a time.

If you’d rather start with a complete routine, our skincare bundles bring the core steps together.

Frequently Asked Questions

Have any questions about our products? We have you covered.

Bakuchiol is a plant-derived ingredient that delivers retinol-like results: smoother texture, fewer fine lines, and more even tone, without the irritation or sun sensitivity. It's the foundation of our skincare collection, because we believe effective anti-aging shouldn't come at the cost of your skin's comfort.

Yes. Unlike retinol, bakuchiol doesn't increase sun sensitivity, so our bakuchiol-powered skincare products work just as well in your morning routine as they do at night. We have options designed for both day and night use, so you can build a complete routine from morning to evening. In the morning, layer your Whish skincare products under a SPF for all-day protection and glow.

Absolutely. Bakuchiol delivers anti-aging results without the redness, peeling, or irritation that retinol often causes, making it a well-tolerated option for sensitive, reactive, or dry skin. It's gentle enough for daily use while still being effective at improving firmness and texture over time, making it a long-term skin health ingredient, not just a retinol alternative.

Start with one bakuchiol product, a serum or moisturizer, and use it consistently for 4-6 weeks to notice improvements in skin quality and texture. It layers well with vitamin C and hyaluronic acid, and since it's gentle, it typically doesn’t require the slow introduction often recommended for retinol.

Serums like Bakuchiol Boosting Drops have higher concentrations of active ingredients for targeted treatment, while creams like Super Cream provide hydration plus anti-aging benefits. Use a serum first for maximum absorption, then seal it in with a cream for best results.